MARICAE LEGAZPI
INDUSTRIAL DESIGNER + BRAND STYLIST
Brand Identity, Packaging, Print, Digital, Product Design, and Art Direction.
THE EVERYDAY OUTSOURCE | IDENTITY | 2023
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MESSY BESSY | REBRANDING, PACKAGING | 2023
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TOKUGAWA | NAMING, IDENTITY, PRINT, DIGITAL | 2023
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GALLERY
FIN & SALT | NAMING, IDENTITY | 2023
TANAW | IDENTITY | 2023
THE EVERYDAY OUTSOURCE | IDENTITY | 2023
SEVEN PLATES | IDENTITY, PRINT, DIGITAL | 2023
QUÉ TAL | IDENTITY, PRINT | 2023
MESSY BESSY | REBRANDING, PACKAGING | 2023
TALIA | IDENTITY, PACKAGING | 2023
TOKUGAWA | NAMING, IDENTITY, PRINT, DIGITAL | 2023
EL CHIRINGUITO | IDENTITY | 2023
CAMPO DE SUEÑOS | IDENTITY | 2023
HOME & HEART | IDENTITY, PACKAGING | 2023
CUBBY | IDENTITY, PRINT, DIGITAL | 2022
MARTINEZ | IDENTITY | 2022
SIMPLE MACHINES | IDENTITY, PRINT | 2022
DAMÁ | IDENTITY, PACKAGING | 2022
SOAR MCT | IDENTITY, PACKAGING | 2022
AROMAZ | IDENTITY, PACKAGING | 2022
YOGA LOVE | IDENTITY, PACKAGING | 2021
TSAA LAYA | ART DIRECTION, PACKAGING | 2021
FOR KEEPS | ART DIRECTION, PACKAGING, PRINT | 2021
ONE WORLD KITCHEN | IDENTITY, PRINT, DIGITAL | 2021
PARDON MY FRENCH | IDENTITY, PRINT, DIGITAL | 2021
PAN DELISYOSO | IDENTITY, PACKAGING | 2021
DAILY FACE | NAMING, IDENTITY, PACKAGING | 2021
LA KANDILA MANILA | NAMING, IDENTITY, PACKAGING | 2020
GEL'S ESTHETIQUE | IDENTITY, PRINT, DIGITAL | 2020
BAY TO BAY CARGO | IDENTITY, PRINT, DIGITAL | 2020
MCKINLEY TACK | IDENTITY, PRINT | 2019
CABANNA | IDENTITY, PRINT | 2019
AMIHAN | PACKAGING | 2019
CANDY'S CAFE | PACKAGING | 2019
SIAGO RESORT | IDENTITY | 2019
WORK YOUR WOO | IDENTITY, PACKAGING | 2019
MODUMELA HOUSE | IDENTITY | 2019
MARTA'S HANDMADE | IDENTITY, PACKAGING | 2018
BEL-IS RESORT | IDENTITY, PACKAGING | 2018
SALT & SKY RESORT | IDENTITY, PACKAGING | 2018
SAVONILLE | NAMING, IDENTITY, PACKAGING, PRINT | 2018
LIQUOR BOX MANILA | IDENTITY, PRINT | 2017
LONGEVIT | PACKAGING | 2017
BANAFAMILYA | IDENTITY, PRINT | 2016
APARTMENT EIGHT | IDENTITY, PACKAGING | 2016
LAYA | IDENTITY, PACKAGING | 2016
JAVA DESIGNS | IDENTITY, PRINT | 2015
GOURMET GARAGE | REBRANDING, PRINT, DIGITAL | 2015
KORAGEM | NAMING, REBRANDING, PACKAGING, PRINT | 2015
ALBASI | IDENTITY, PRINT | 2014
THE URBAN ALCHEMIST | FULL BRAND DESIGN | 2014
A business forward identity with a touch of whimsy for an all-female company.
This female-led startup requested an identity that balanced form and function with beauty and strength.
For the logomark, an elegantly playful "queen bee" was created to embody the brand's values of independent resourcefulness and feminine strength, this is then balanced with a sophisticated logotype. Finally, a palette of earth tones is used to create a cohesively timeless identity.
A respectfully modern identity redesign for a well-recognized local brand.
The brand required a modern refresher for its 16 year old identity and packaging design. Taking inspiration from Wes Anderson films, a vibrant mid-century modern theme was adapted to the rebrand.
The logo update is extensive, but by maintaining the core visual characteristics of the original, the new logo still looks familiar. This balance provided both the respect for the past and the necessary evolution to feel current and modern.
Pop art identity design for a Traditional-meets-modern Japanese restaurant.
The Japanese restaurant would feature traditional ingredients through modern Izakaya dishes and unique Sake cocktails.
The chosen name is Tokugawa, an era that started modernity in a very traditional time. The created logo is bold and punchy to provide a nice balance to the lengthy archaic name. The theme evolved down to the graphics elements, where iconic Japanese art were transformed into modern pop art using a Warhol color palette.
Maricae Legazpi is an Industrial Designer and Brand Stylist with over fifteen years of experience in marketing and design.
Based in Manila, she works with clients in various industries both locally and internationally. Her main focus is creating smart, impactful identities and visual solutions, thoughtfully designed to communicate a brand's unique voice and connect with people.
For new project inquiries, please get in touch via email or the chat buttons below.
TESTIMONIALS
"Very happy with the design Maricae made for me! She is very talented, easy to talk to and efficient." - Marta, Marta's Handmade
"Maricae is very easy to work with and can translate her clients' concepts into her designs accurately. I highly recommend her and will definitely use her services again in the future." - Maite, Siago Resort
"One of the best brand designers in Manila - she’s very professional, easy to work with and is always open to working with different ideas. Highly recommended and will definitely be working with her again!" - Andy, Work Your Woo
"Easiest person to collaborate with. Does not hold back on design. Will work with her again!" - Chuchay, Albasi
"Maricae created the perfect logo and calling card design for me! Putting together my business name, then infusing my nature of business, and one of my plans into the design was genius! She is also easy to work with, very accommodating, and a fast-worker." - Vanessa, Java Designs
"It was a pleasure working with Maricae, after browsing and checking with different Brand Stylists she was the one who nailed it. She was very patient, professional and willing to go the extra mile. From conceptualization of logo design to business cards, social media, and studio signage, everything was perfect and beyond expectations. Thank you again, for the designs you’ve created for my business. My logo is EXACTLY what I wanted - very appealing and ELEGANT!" - Gelyn, Gel's Esthetique
"Maricae was a dream to work with. First of all, her fee is very reasonable and she made the whole process so easy for me! I started with only a vague idea of my brand and she helped me concretize it and make it a reality! Besides her really good artistic eye, what I appreciated the most was how she used my vision to create a brand design/personality that really resonated with what I want my business to evoke to consumers. She provided options that really captured the vibe I was going for. She was super easy to work with and always submitted revisions right away! In our one month contract, there was never a time wherein I felt lost or frustrated. In fact, working with Maricae was a really fun and enjoyable experience - I always looked forward to receiving her updates and seeing her work. She also provided some really good advice that, even if it was beyond the scope of her work, was very helpful. Super highly recommend Maricae and all the services she offers!" - Karla, La Kandila
WORLD BRAND DESIGN SOCIETY | PROJECT FEATURES
