MARICAE • DESIGN
 
My logomark is a 3-dimensional monogram designed around the Golden Ratio to reflect my obsession with minimalism, proportion, and balance, while illustrating my design process of infusing personal symbolism in every brand story.
 

 
RUSTAN DESIGN SPECIALISTS, INC • Identity, Brand Profile, 2024 - Philippines
 

 
SANTEMI SHORE • Identity, Digital, Environmental, 2024 - Quezon, Philippines
 

 
18 MISSOURI • Identity, 2024 - San Juan, Philippines
 

 
CALAIA • Identity, Packaging, 2024 - Batanggas, Philippines
 
Inspired by the clients favorite tree on the property, Calaia is a Polycrop Farm, Multiuse Venue, and Nature Reserve. The brand offers products made with locally sourced ingredients and services that advocate and protect endemic biodiversity.
 

 
JUDON • Identity, Print, 2024 - Tagaytay, Philippines
 
Judon is the Japanese kitchen of Hotel8 in Tagaytay, specializing in yakiniku, shabu-shabu and sukiyaki of choice cuts and premium seafood.
 

 
FIN & SALT • Naming, Identity, 2023 - Makati, Philippines
 
This tank-to-table seafood restaurant plans to serve only the most premium catch and the best wines and spirits. So who better to represent this oceanic haven than the ultimate FINfluencer, a Mermaid. I use a custom logotype with beautiful trident-like serifs and combine it with salmon pink and caviar purple, creating a brand identity that, much like the deep blue sea, feels mysterious and full of life.
 

 
SINTÂ • Identity, Print, 2023 - Tagaytay, Philippines
 
An organic identity that gives typography and topography center stage. The main brand element is the unique topography of the Taal Volcano, intentionally placed in the background of a logotype that mimics the topography's curves and shapes, to communicate that Sintâ is more than just a restaurant with a scenic volcanic view, it is a space where creativity flourishes through food, art, and music; a place to rediscover the possibilities beyond the ground we see.
 

 
K NATURAL • Identity, 2023 - Pasig, Philippines Beauty services being more inclined for Filipina women, the client wanted a brand identity that had a strong Korean identity and was also gender neutral. The main logomark is a capital K with a shooting star to represent Korea and the aspiration to reach for your highest beauty goals, the logotype is a modern sans serif with curved corners is meant to evoke current gender neutrality.
 

 
THE EVERYDAY OUTSOURCE • Identity, 2023 - Makati, Philippines
 
A business forward identity with a touch of whimsy for an all-female start-up. The resourceful women of The Everyday Outsource seek out the best talent to help businesses grow - much like bees in a growing garden - so an adorably regal queen bee was just befitting for their logomark. Paired with a sophisticated logotype it provided the perfect balance of business elegance and cheeky fun.
 

 
SEVEN PLATES • Identity, Print, Digital, 2023 - San Juan, Philippines
 

 
QUÉ TAL • Identity, Print, 2023 - Makati, Philippines
 

 
MESSY BESSY • Rebranding, Packaging, 2023 - Manila, Philippines
 
Inspired by Wes Anderson films' vibrant mid-century modern theme, a respectfully modern identity redesign was created for this well-established local brand. The logo update is extensive, but by maintaining the core visual characteristics of the original, the new logo still looks familiar. This balance provided both the respect for the past and the necessary evolution for its future.
 

 
TALIA • Identity, Packaging, 2023 - Manila, Philippines
 

 
TOKUGAWA • Naming, Identity, Print, Digital, Environmental - Makati, Philippines
 

 
EL CHIRINGUITO • Identity, 2023 - Makati, Philippines
 

 
CAMPO DE SUEÑOS • Identity, 2023 - Cavite, Philippines
 

 
HOME & HEART • Identity, Packaging, 2023 - Makati, Philippines
 

 
RESOURCE PH • Identity, Print, 2022 - Manila, Philippines
 

 
CUBBY • Identity, Print, Digital, 2022 - Manila, Philippines
 

 
MARTINEZ • Identity, 2022 - Australia
 
A distinctly Asian identity for a global market. An Australian-based retail brand requested its owners last name to be transformed into the shops identity. Based on the jasmine, a flower significant to most Asian cultures, i created a delicate logomark that extended its details towards a custom logotype. Instead of the usual bright east-asian colors, powdery pink and gold is used, giving the overall brand a globally elegant persona, with strong Asian roots.
 

 
SIMPLE MACHINES • Identity, Print, 2022 - Muntinlupa, Philippines
 

 
CASA VICTORIA • Packaging, 2022 - Dumaguete, Philippines
 

 
DAMÁ • Identity, Packaging, 2022 - Manila, Philippines
 

 
AROMAZ • Identity, Packaging, 2022 - Manila, Philippines
 

 
YOGA LOVE • Packaging, 2022 - Muntinlupa, Philippines
 

 
SOAR MCT • Identity, Packaging, 2021 - Manila, Philippines
 

 
ONE WORLD KITCHEN • Identity, Print, Digital, 2021 - Makati, Philippines
 

 
PARDON MY FRENCH • Identity, Print, Digital, 2021 - Makati, Philippines
 

 
FOR KEEPS • Art Direction, Packaging, Print, 2021 - Muntinlupa, Philippines
 

 
TSAA LAYA • Art Direction, Packaging, 2021 - Manila, Philippines
 

 
PAN DELISYOSO • Identity, Packaging, 2021 - Manila, Philippines
 

 
DAILY FACE • Naming, Identity, Packaging, 2021 - Manila, Philippines
 

 
PORTABLE PASTRIES & POTAGE • Identity, Packaging, 2020 - Berkeley, California
 

 
LA KANDILA • Naming, Identity, Packaging, 2020 - Manila, Philippines
 
For their new hand-poured candle business, the client required naming, identity and packaging design. The name La Kandila was chosen, the logomark highlights the brand’s mission of providing environmentally-friendly products, Finally, shades of Formal Garden and Golden Nugget are chosen to simply symbolize nature and light.
 

 
GEL'S ESTHETIQUE • Identity, Print, Digital, 2020 - Makati, Philippines
 

 
BAY TO BAY CARGO • Identity, Print, 2020 - California & Manila
 

 
MCKINLEY TACK • Identity, Packaging, Print, 2019 - Makati, Philippines
 

 
MAKEUP SEX • Identity, Packaging, 2019 - Seattle, Washington
 
Inspired by silk moths and poppies, a decadent identity with ‘20s glamour that captivates feelings of attraction, passion, intoxication, and self-illumination.

 
CABANNA • Identity, Packaging, Print, 2019 - Boracay, Philippines
 

 
AMIHAN • Packaging, 2019 - Makati, Philippines
 

 
CANDY'S CAFE • Packaging, 2019 - Cagayan de Oro, Philippines
 

 
WORK YOUR WOO • Identity, Packaging, 2019 - Makati, Philippines
 

 
SIAGO RESORT • Identity, Print, 2019 - Siargao, Philippines
 
The logomark is based on the "saang" shell, a local delicacy on the island of Siargao, a subtle S is formed within the natural folds and curves of the shell to symbolize the brand name - Siago.
 

 
MODUMELA HOUSE • Identity, 2019 - Botswana, South Africa
 

 
MARTA'S HANDMADE • Identity, Packaging, 2018 - Makati, Philippines
 

 
BEL-IS RESORT • Identity, Packaging, 2018 - Aklan, Philippines
 

 
SALT & SKY RESORT • Identity, 2018 - El Nido, Philippines
 

 
SAVONILLE • Naming, Identity, Packaging, 2018 - Manila, Philippines
 
A new local skincare brand required a name, identity, and packaging design that will communicate the premium qualities of natural French-made oils. Combining the French words for soap and Manila: “Savon” and “Manille” – the brand was named Savonille. The soap packaging uses vibrant pastels to showcase the subtle yet energizing French oils. Lastly, a toile-inspired pattern was applied on cushioned boxes to present the soaps as gifts.
 

 
DAIESUMI • Identity, Print, 2018 - Manila, Philippines
 

 
ZOBELISTA • Identity, Digital, 2018 - Muntinlupa, Philippines
 

 
TRY LOCAL PH • Identity, Digital, 2018 - Muntinlupa, Philippines
 

 
LIQUOR BOX • Identity, Print, 2017 - Manila, Philippines
 

 
LONGEVIT • Identity, Packaging, 2017 - Manila, Philippines
 

 
ANGUS & LOLA • Identity, Packaging, 2017 - Makati, Philippines
 

 
BANAFAMILYA • Identity, 2016 - Davao, Philippines
 

 
APARTMENT EIGHT • Identity, Packaging, 2016 - Manila, Philippines
 

 
LAYA • Identity, Packaging, 2016 - Manila, Philippines
 
For her new line of handmade candles, the client wanted the brand to look and feel vintage and androgynous. As “laya” means "free" in Filipino, I created an art deco inspired logomark of a flying bird formed in an L, the theme was carried on to the art deco pattern. Finally, a palette of dark grey and copper was chosen to make it elegantly androgynous.
 

 
TWO CHIC • Identity, Packaging, Print, 2016 - Makati, Philippines
 

 
JAVA DESIGNS • Identity, Print, 2015 - Makati, Philippines
 

 
GOURMET GARAGE • Rebranding, Print, Digital, 2015 - Subic, Philippines
 
Gourmet Garage Philippines required a redesign of their logo, so i created a fun identity redesign honoring the brand's Matriarch to make the brand more recognizable and approachable. The brand makes use of bright orange and rich blue to evoke a friendly yet professional approach to their gourmet products and services.
 

 
KORAGEM • Naming, Rebranding, Packaging, 2015 - Manila, Philippines
 
A complete brand transformation for a premium Japanese collagen brand. Rejucell was renamed to Koragem and its current packaging was given a design upgrade. The overall redesign conveys a clearer message of science-based, premium Japanese quality. FDA approved, the new collagen supplement was better equipped to launch in the Asian market with a stronger brand name, identity, and packaging design.
 

 
LEEWARD • Identity, Print, 2014 - Hong Kong
 

 
ALBASI • Identity, 2014 - Davao, Philippines
 

 
THE URBAN ALCHEMIST • Naming, Identity, Packaging, Print, Digital, 2014 - Makati, Philippines
 

SOME LOVE FROM THE BEST CLIENTS ON EARTH

SOME LOVE FROM THE BEST CLIENTS ON EARTH

"

"Maricae was a dream to work with. First of all, her fee is very reasonable and she made the whole process so easy for me.

I started with only a vague idea of my brand and she helped me concretize it and make it a reality!

Besides her really good artistic eye, what I appreciated the most was how she used my vision to create a brand personality that really resonated with what I want my business to evoke to consumers. She provided options that really captured the vibe I was going for. She was super easy to work with and always submitted revisions right away! In our one month contract, there was never a time wherein I felt lost or frustrated. In fact, working with Maricae was a really fun and enjoyable experience - I always looked forward to receiving her updates and seeing her work. She also provided some really good advice that, even if it was beyond the scope of her work, was very helpful. Super highly recommend Maricae and all the services she offers!"

Karla, La Kandila

"

"It was a pleasure working with Maricae, after browsing and checking with different brand stylists, Maricae was the one who nailed it. She was very patient, professional and willing to go that extra mile.

From logo concept, to print, digital, and signage design, everything was perfect and beyond expectations.

Thanks to her creativity and passion, my logo is EXACTLY what I wanted!"

Gelyn, Gel's Esthetique

"

"Maricae created the perfect identity for me! Combining my company name and business into a logo, then adding my blueprint into the design was genius! She's also easy to work with and very accommodating."

Vanessa, Java Designs

"

"Maricae is very easy to work with and can translate her clients' concepts into her designs accurately. I highly recommend her and will definitely use her services again in the future."

Maite, Siago Resort

"

"One of the best brand designers in Manila. She’s very professional, easy to work with and is always open to working with different ideas. Highly recommended and will definitely be working with her again!"

Andy, Work Your Woo / Angus & Lola

"

"Very happy with the designs Maricae made for me! She is very talented, easy to talk to, and efficient."

Marta, Campo de Sueños / Marta's Handmade

"

"Easiest person to collaborate with. Does not hold back on design. Will work with her again!"

Chuchay, Banafamilya / Albasi

"

"Listing down why I think Maricae is the best:

1. She is very professional. She explained the process thoroughly and I appreciated the brand concept reports that she prepared. When she says she will deliver on a certain date, she will follow through. She responds to queries and requests really quickly.

2. She is more than just a creative graphic designer, Maricae is a brand consultant with a sharp sense of business and marketing.

3. She listens to her client. I provided a rough idea of what I wanted, and Maricae listened, studied and totally captured the vibe and design I wanted. We didn’t have to go through major revisions because she got it right off the bat.

4. She is considerate and approachable. My brand is not major at all as it is just a personal passion project. Nevertheless, she engaged with me professionally and that made me feel at ease.

5. Her pricing is very reasonable. I thought my passion project budget wasn’t enough, but I was pleasantly surprised that it covered Maricae’s fees.

6. Her designs are AWESOME! I have believed from the start that branding plays a major role in a passion project business. Branding first before selling so that you get it right the first time. Maricae believes in that as well. She brought to life the concepts in my mind and her designs have really made a major impact on my project, business-wise."

Peach, Home & Heart

"

"After meeting numerous designers, we connected with Maricae for our company logo.

She can understand and effectively visualize what you want, even when you are unable to clearly articulate it. Her experience in corporate branding definitely shows.

Maricae is easy to work with, professional, creative, and really talented. Needless to say, we were thrilled with the logo she created for us. Highly recommend."

Junie, Simple Machines

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ABOUT

Maricae is an industrial designer with over fifteen years experience in marketing and brand design.Currently working independently, she equips brands in various industries with identities, packaging, and visual solutions thoughtfully designed to connect and communicate with their dream market.